8741

Basic course in real estate valuation with emphasis on residential property. Topics include valuation principles; the formal appraisal process; analysis of city, neighborhood and site data, architectural style analysis of improvement and residential construction classifications; depreciation; market data valuation; the sales comparison, cost and income approaches to value; reconciliation of approaches to final value conclusion; appraisal report formats and role of the professional appraiser.

Analysis of real estate financing, including lending policies in financing residential, commercial and special purpose properties. Emphasis on various methods of financing and lending criteria. Introduces and covers the latest changes in industry since the 2008 financial crisis. Includes the Truth-In-Lending Act, Real Estate Procedures Act, the TRID Disclosure Rule and the Dodd-Frank Act concerning oversight of financial institutions in effect since 2015.

Day-to-day functions and operations of the real estate broker and salesperson, including listing, prospecting, advertising, marketing, financing, sales techniques, escrow, ethics, and compliance with state and federal regulations.

Basic methods and techniques of real estate escrow procedures including legal responsibilities of individuals engaged in escrow work. Types of instruments used on the job and their preparation, closing statements, disbursements of funds, proration calculations, public and ethical responsibilities.

Fundamental real estate course covering the basic laws and principles of California real estate; provides background and terminology necessary for advanced study in specialized courses. Designed to assist those preparing for the California state real estate salesperson licensing examination.

Focus on the discovery, trial, and post-trial phases of a lawsuit and the role of a paralegal in each phase.

This course covers law office management systems, personnel management, accounting, and operations.

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.

Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.