Perform business functions faster, cheaper, and better using storefront apps to handle the flow of merchandise, services, information, and revenue. Focus is on the apps and tools needed to manage an e-business and/or e-store. Topics include entrepreneurial business strategy, offering products and services, managing customers and orders, product and market research, advertising and promotions, customer service, search engine optimization, online storefront options, and mobile e-business apps.
This course will utilize online website builders such as Shopify, Wix, and WooCommerce needed to build and maintain an e-business and e-store. Topics include building an online store, business strategy, online and mobile storefront options, offering products and services, sales activities, managing customers and orders, product and market research, advertising and marketing promotions, and search engine optimization. This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of CityOnline and is 16 weeks. For course details, students must check the instructor's website.
Recommended Preparation, BSEN 74