Analysis of real estate financing, including lending policies in financing residential, commercial and special purpose properties. Emphasis on various methods of financing and lending criteria. Introduces and covers the latest changes in industry since the 2008 financial crisis. Includes the Truth-In-Lending Act, Real Estate Procedures Act, the TRID Disclosure Rule and the Dodd-Frank Act concerning oversight of financial institutions in effect since 2015.
Day-to-day functions and operations of the real estate broker and salesperson, including listing, prospecting, advertising, marketing, financing, sales techniques, escrow, ethics, and compliance with state and federal regulations.
Fundamental real estate course covering the basic laws and principles of California real estate; provides background and terminology necessary for advanced study in specialized courses. Designed to assist those preparing for the California state real estate salesperson licensing examination.
Fundamental real estate course covering the basic laws and principles of California real estate; provides background and terminology necessary for advanced study in specialized courses. Designed to assist those preparing for the California state real estate salesperson licensing examination.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.
Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.
This course is designed to build students� social media marketing skills by working on projects that give students hands on experience implementing social media marketing campaigns and strategies. Topics include integrating targeted social media platforms into a marketing plan, creating social media marketing campaigns, and measuring the success of campaign efforts. Upon completion, students will be able leverage and integrate social media to promote products, services and brands.
This course focuses on human resources management principles and techniques, including recruiting, job performance, employee development, career management, discipline, labor relations, and employment law; also sexual harassment, health issues in the workplace, discrimination, Americans with Disabilities Act, downsizing, managing a diverse workforce, and governmental regulations.