Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

Introduction to desktop publishing and presentation software using Microsoft Office professional applications and web-based tools. Design and create professional marketing materials such as newsletters, brochures, flyers, logos, business forms, and animated slideshow presentations.

Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.

The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.

Course in basics of bicycle and electric bicycle repair and maintenance. Students will learn how to perform maintenance such as repairing flat tires, adjusting derailleurs, chain maintenance, Basic electric system troubleshooting and safety inspection. Rebuilding of wheel, steerer, and bottom brackets bearings will be covered. Frame modifications, wheel-building/truing, and various electric bike services will also be covered. Emphasis on "hands on" implementation and practice.

This course trains students in the theory of operation, troubleshooting, major overhaul, and general repairs of motorcycle engines and power trains.

This course builds on the basic maintenance learned in Moto 90, adding motorcycle tune-up, troubleshooting, and performance tuning; electrical principles and components; and generation, regulation, distribution, control, switching and testing of electrical systems. Learn many aspects of scheduled maintenance, troubleshooting, and repair problems associated with electronic ignition, fuel management, and on-board computer systems.

This course covers the principles, theory of operation, design and functions of motorcycle, fuel, lubrication, frame, suspension, brakes and cooling systems including skills necessary for inspection, disassembly, cleaning, measuring and rebuilding the components and perform preventive maintenance, troubleshooting discrepancies, repairing system components and selecting after market parts.

This course provides entry to the motorcycle technician series. Overview of the history and culture of motorcycles, industry vocabulary and language, safety, tools, theory of operation, and the basic use of hand tools in shop-related projects and electronic diagnostic equipment. "Soft" skills of customer relations and "hard" skills of hands-on technical training.

This creative spray painting and custom graphics course introduces students to a process of transforming imagination into a unique vehicle appearance. This course is part of the motorcycle certificate series and a more advanced auto body painting and refinishing course.