Intensive study of chromatic harmony including both functional and non-functional chromaticism and modulations through the writing of chorale harmonizations, figured bass realizations, and linear and vertical analyses primarily of 19th-century Western European music. Fosters a technical understanding of the compositional process and a greater facility in learning music involving chromaticism.
Intensive study of common-practice diatonic harmony through the writing of four-part chorale harmonizations, figured bass realizations, and linear and vertical analyses primarily of 18th-century music. Fosters a technical understanding of the compositional process, greater facility in learning new music, and a deeper comprehension of music in general.
Development of intermediate skills in rhythmic, melodic, harmonic dictation and sight-singing, through the visual and aural analysis of functional and non-functional chromaticism, including altered chords and modulations. It teaches aural and visual analytical skills necessary for all musicians and fulfills the second semester Musicianship requirement for music majors and minors.
Development of beginning skills in rhythmic and melodic dictation and sight-singing of diatonic music through the use of solfège in scales, intervals, triads, and seventh chords. The course teaches aural and analytical skills necessary for all musicians and fulfills the first semester Musicianship requirement for music majors and minors.
This course is designed to build students� social media marketing skills by working on projects that give students hands on experience implementing social media marketing campaigns and strategies. Topics include integrating targeted social media platforms into a marketing plan, creating social media marketing campaigns, and measuring the success of campaign efforts. Upon completion, students will be able leverage and integrate social media to promote products, services and brands.
Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.
Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.
Introduction to desktop publishing and presentation software using Microsoft Office professional applications and web-based tools. Design and create professional marketing materials such as newsletters, brochures, flyers, logos, business forms, and animated slideshow presentations.
Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.