8741

This course is designed to build students� social media marketing skills by working on projects that give students hands on experience implementing social media marketing campaigns and strategies. Topics include integrating targeted social media platforms into a marketing plan, creating social media marketing campaigns, and measuring the success of campaign efforts. Upon completion, students will be able leverage and integrate social media to promote products, services and brands.

Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

Introduction to desktop publishing and presentation software using Microsoft Office professional applications and web-based tools. Design and create professional marketing materials such as newsletters, brochures, flyers, logos, business forms, and animated slideshow presentations.

Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.

The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.

This course covers the basic framework of employment law domestically and globally focusing on the layers of employee and employer rights. This course addresses key employment law requirements in the United States and also provide guidance on the implementation of employment policies and practices in countries with different legal systems. Students will understand how to deal effectively with labor-related legal issues in the workplace.

This course explores collaborative and inclusive leadership and management styles along with the vision and values needed to effectively lead successful organizations. Examines strategies for developing and encouraging skills that enable leaders and managers to succeed in business, government, nonprofits, education, and community-based organizations.

Students will learn concepts, strategies, and models to help improve communication skills. This course encompasses topics such as cultural diversity, critical thinking, ethical communication, listening skills, communicating in managerial and leadership roles, managing conflicts, communicating in teams and groups, technology in communication, and public presentations. Students will understand the importance of effective communication in the workplace.

This course focuses on human resources management principles and techniques, including recruiting, job performance, employee development, career management, discipline, labor relations, and employment law; also sexual harassment, health issues in the workplace, discrimination, Americans with Disabilities Act, downsizing, managing a diverse workforce, and governmental regulations.