Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.
Course ID
170
Department
Subject
Units
3
Notes
Required for all Marketing and Fashion Merchandising majors.
Requisites
ADVISE: Readiness for college level English or ESL 188
Transfer code
CSU
Credit type
Credit/Degree Applicable
Pass/Nopass
P/NP Available
Lecture hours
Lec-52.5
Has field trips
0