ID
7420

Consumer Behavior

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

Professional Selling

The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.

Photoshop Essentials

Fundamental digital image software course including organizing and digitally editing business office images for web page development, and electronic publishing. Instruction and practice repairing exposure problems, creating selections, auto correcting, reframing, retouching, recomposing, and sharing and exporting image files in various file formats.

Work Experience: Off-Campus

Work experience education course designed for students who may not yet have selected a specific occupational goal but who are presently employed off campus. Through supervised employment, students can increase their workplace success by undertaking new or expanded responsibilities at their jobs and acquiring improved work habits and career-related skills. One unit of credit is earned for 54 hours of unpaid or paid work.

Work Experience: Off-Campus

Work experience education course designed for students who may not yet have selected a specific occupational goal but who are presently employed off campus. Through supervised employment, students can increase their workplace success by undertaking new or expanded responsibilities at their jobs and acquiring improved work habits and career-related skills. One unit of credit is earned for 54 hours of unpaid or paid work.