A beginning graphic design course focusing on fundamental visual problem-solving skills for print and screen. Principles of visual communication, iterative design process, introduction to typography, page layout, grids, identity, and branding.
An exploration and application of the historical, cultural symbolic personal and professional uses of color through individual and collaborative projects. Topics include the properties and theory of color; creating color relationships and harmonies; and
optical, psychological and spatial uses of color in various media and design disciplines.
Advanced study of contemporary book design and production including pop-ups and box structures using both traditional and non-traditional materials.
Intermediate study of the various practical methods of contemporary book design and production, including codex structures, tunnel, and accordion books, using both adhesive and sewn binding techniques.
An introduction to the various practical methods of contemporary book design and production within the historical development of book structures.
Continued study of the art and craft of letterpress printing using the platen jobbing press.
Further development of skills in the letterpress printing processes, polymer plate
production and usage, stock selection and calculation, and presswork.
The art and craft of letterpress printing, hand set type and use of proofing presses.
Emphasis is placed on skills development in hand set type, layout, proofreading, makeup, shop safety and press operations.
Quick sketching methods for ideation and visual problem solving for designers, animators, illustrators and makers. Terminology, techniques and conventions of rapid visualization are covered, with hands-on practice with line, shape, form, perspective, lighting, shade and shadow.
A practical course to familiarize design students with processes and workflows involved in producing digital and offset printed materials. Students complete in-class exercises for the stages of print production - prepress, press, and finishing - using digital and traditional equipment.
A study of the development of visual communication in art, graphic design, illustration and popular culture from the prehistory to the present. The influence of political, social technological and commercial forces will be discussed and analyzed, with an emphasis on the use and interpretation of imagery, symbols, and type in design.