51106

Perform business functions faster, cheaper, and better using storefront apps to handle the flow of merchandise, services, information, and revenue. Focus is on the apps and tools needed to manage an e-business and/or e-store. Topics include entrepreneurial business strategy, offering products and services, managing customers and orders, product and market research, advertising and promotions, customer service, search engine optimization, online storefront options, and mobile e-business apps.

Overview of industry standard mobile apps and tools used to perform, transform, and manage business processes, services, operations, and functions. Topics include building an effective mobile business strategy, improving productivity, enhancing customer experience, promoting a business through mobile operations, and utilizing mobile apps for communications, productivity, planning, organizing, billing, payments, sales, marketing, and mobile e-business applications.

This course trains students to use Gmetrix and Certiport software to prepare for Microsoft Office Specialist (MOS) and/or QuickBooks industry standard certification. Students will engage in real-world simulated projects using applications in their selected core areas: QuickBooks, MS Word, MS Excel, MS PowerPoint, MS Access, and/or MS Outlook.

This course will survey contemporary e-commerce apps, marketplaces, and platforms that facilitate entrepreneurial business success. Topics include planning, marketing, and managing business products and services with specific e-commerce apps. Students will be able to identify the most appropriate e-business options and e-commerce apps for a given business function.

Create, edit, organize, and optimize web images and documents using industry standard programs Adobe Photoshop and Adobe Acrobat. Topics include digital image editing, automation batch tools, document manipulation and conversion, optical character recognition (OCR), encryption, and interactive forms, and portable document format. Produce business office materials for outreach, social networks, electronic publications, print and web, and documents for use in content management systems (CMS).

Fundamentals of custom business website development without coding using Adobe Muse web development software. Topics include tools that create and format web pages, add text, images, media, and widgets, add basic e-business functions, optimize layouts for mobile devices, and create a responsive business website.