Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of CityOnline and is 16 weeks. For course details, students must check the instructor's website.
Recommended Preparation, Readiness for college level English or ESL 188