This course will survey contemporary e-commerce apps, marketplaces, and platforms that facilitate entrepreneurial business success. Topics include planning, marketing, and managing business products and services with specific e-commerce apps. Students will be able to identify the most appropriate e-business options and e-commerce apps for a given business function.
This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of CityOnline and is 16 weeks. For course details, students must check the instructor's website. This course will survey contemporary e-commerce marketplaces and platforms that facilitate entrepreneurial business success. Topics include case studies and methods of planning, managing, and marketing business products and services through the internet. Also included is using specific e-commerce apps and e-business tools.
Recommended Preparation, MABS 60; BSEN 70