CRN
72676
Term
Fall 2024
Subject
Course
150
Section
001
Catalog Description

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

Requisites

Recommended Preparation, Readiness for college level English or ESL 188

Learning Outcomes