Catalog Description
Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.
Section Notes
This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of CityOnline and has a shorter semester. For course details, students must check the instructor's website.
Requisites
Recommended Preparation, Readiness for college level English or ESL 188
Learning Outcomes